Switching Indian homes to automation on their fingertips

An approach to revolutionize the routine

Our challenge was to design an intuitive, secure and simple mobile application to automate the Indian home experience. A smart and secure ecosystem that makes surveillance super easy. And an experience that allows homeowners to control their home devices at their fingertips.

Designing for diversity

To build the mobile experience we had to design for a joint family system common in Indian society which comprises of different age groups and 4 distinct user types: Grandparents, parents, children and frequent house-helpers. Our challenge was to build an integrated experience that was unique to each user type.

A bold UX strategy for simplification & security

We conducted extensive user interviews that revealed the needs of working parents and the frustrations of senior citizens while using digital applications. Creating a simple yet secure app was crucial.

We pushed the boundaries to create unique and beneficial features. To develop persona-linked features, we introduced one-touch locking, energy utilization dashboards, permission driven room access, child-safe gadget locks, unlocking the house for the house-help remotely and mood lighting. Each feature was prototyped for feasibility testing and fine-tuned through the different phases of the user experience design process.

Visual Design & User Testing

Every feature mimicked a real experience and connected to the mental model of home user experience.

Our intensive Ethnographic research inspired the design of several differentiating moments of truth in the interface experience leading to easily relatable patterns. As lights, AC, alarms are part of everyday life, we created digital designs that were easy to identify and use.

Building by listening.

We successfully created a seamless experience for a limited and complete access to the entire house and tested the features on users for security, surveillance and accessibility. Based on the results, we adjusted a few key features that previously hindered the user experience of senior citizens. Like night-time reading, for instance.

By following an iterative design approach and collaborating with users and stakeholders, we accelerated learning and shattered costly and complex assumptions. Our collaboration with Whiteseed Technologies set new standards in home automation design.