Most participants only subconsciously engaged with the five aspects of diabetes healthcare. It was crucial to hero their significance.
We created the ‘pentagon of well-being’. A five-sided pentagon that blossoms into the flower of wellbeing once the user meets each of the five healthcare aspects on any given day. This visual walkthrough resonated with users, creating instant recall value. Using the pentagon as a touchstone, the other elements of the program—how the life-plan was created, what goals to set, and so on, were now easily conveyed.
Our Role: We successfully replicated Smit.Fit’s offline efficiency onto its digital platform. Attention to micro-moments, creating a habit-forming interface, and easy recall value were the key highlights of our design work.
Smit.Fit Testimonial: "We were blown away by the ideas the Spinach team brought forth. Their attention to details and the quality of output is amazing. We are very confident our customers will love the app too."