After the features and functionalities were created, we had to make the interface intuitive and usable by everyone. This was achieved by leveraging a customer first design language, and tweaking the information architecture to make every aspect classified into comprehensive modules. As a result, the enterprise platform was divided into 5 broad modules that simplified the find ability of each option, and reduced cognitive load
Trace+ as a brand came to us with only a logo, and we were able to magnify it into a robust visual language right from the colour palette, illustrations, iconography to even interactions and animations. These assets were used consistently in the product website, and the various interfaces of the enterprise platform to amplify the brand identity, and create a consistent visual experience throughout.
We are an early stage start-up and needed a professional, best-in-class team to help partner with us and transform our product vision into a user journey led design. We were looking for a single team that can help us think through our product vision and convert that into web and mobile apps through intuitive UX and engaging UI. Spinach helped us solve this need.
Spinach is a tight knit boutique design firm with the right set of capabilities required to deliver on user journey led designs for a wide variety of domains. They are great people to work with, a lot of work went in the background before it was brought up for discussions and reviews which made final decision making very easy - Nitin Gupta, Co-founder of Trace Plus Technologies Pvt. Ltd.