Brief and expected outcomes
BhaiFi, a Wi-fi solutions company wanted to reach out to SMEs around the nation, especially in tier 2 towns. With unique product offerings, their challenge was to communicate complicated benefits like cybersecurity solutions and bandwidth management easily. It was essential to amplify these points through the new web experience.
Getting SMEs to care about maximising Wi-fi benefits
Spinach Studios was tasked to simplify the message to connect with a traditionally, non-tech savvy clientele. As a customized solution provider to various industries, BhaiFi also wanted to communicate personalization benefits through targeted outcome-based messaging.