A UX design derived on engagement
The narrative and user flows were designed to address aspirations, as well as pain-points faced by the target audience. By continuously building prototypes and testing these scenarios we repurposed the BhaiFi strategy in a more action-focused manner that was relatable for SME owners and drove engagement for Bhaifi.
Each micro-journey was designed with detail. We tested every call-to-action and directed a seamless customer engagement for the company. User delight, comprehension, and engagement were enhanced through animations that illustrated the meaning of each product with pure simplicity.