Designing the graphical user interface, and testing it.
We created a new digital identity solving for some critical readability issues, especially on mobile devices. The new branding was well received and was further extended by the client in the offline communication channels. The most important aspect was the pricing ribbon that had to be iterated over 2 months based on live user feedback from the testing sprints.
The final booking flow was tested rigorously with about 100 users for time to transaction and ease of navigation. Great team and brain-storming with our client enabled us to create mobile first interfaces that catered to the behaviour of mobile ticketing. Over a period one year, we changed almost 50% of the airline's website experience.