Our brief: Create a mobile-first, 60-second check-out journey
India’s leading budget airline, was suffering the consequences of a poor interface with low affordance value and click-through conversions. A simple heuristic evaluation of the interaction design led us to some painful revelations. Not only was the booking experience too lengthy, but the simple act of finding a call-to-action was also tedious. Booking a ticket on the website, was frustrating and highly turbulent for business.
Inheriting the challenges of a legacy software successfully
The base code for an airline is an intricate maze of APIs and it would take up to a year, if we took an IT agnostic approach – a luxury no airline brand can afford. Our challenge was to maximize value for users and business, with minimum tech-related changes. To ensure agile design development, a usability test was proposed to be conducted every fortnight. The timeline? A tight 20 weeks to deliver.